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Selling - is it really a dirty word?

As bookkeepers in practice, a lot of our time has been initially spent studying to obtain appropriate qualifications and understand and interpret technical information. We are experts in our field and sought after to help small businesses be more successful.

And that’s great! But one of the biggest roadblocks we have is learning how to tell our prospective clients how we can help, showcasing our value and level of expertise. It’s a tough topic to talk about, especially amongst our peers, and the last thing we want to do to come across as egotistical or arrogant.

As business owners wanting to build and scale our practice, we have to be able to wear more hats – and that’s where learning the skill of selling come into play. I know... I can hear you saying, “But I don’t like being sold to, or making the hard sell!” But selling isn't all about the picture of the 1950s used-car salesman. It’s about two parties exchanging value.

And, as the party providing the product or service, we can chose to pitch in any way we want. The choice is ours.

It’s all about your mindset

Posted: 6/05/2017 6:42:50 PM by Julie Ferguson | with 0 comments


Why do you do what you do, and are you telling the world?

Most of our blogs take roughly 10 – 15 minutes to read.   Well this one is very different.

This week you only have 1 minute of reading then 15 minutes of watching a TED talk that could be a game-changer for you.  It could have an equal impact on your clients if you share the principles discussed as part of a truly value-adding bookkeeping service.  

For those of you who may have already seen it, I strongly recommend you view it again.  The business world, your clients and you are different from when you last saw it.

Posted: 31/03/2017 12:20:09 PM by Julie Ferguson | with 0 comments


I want to start a revolution!

I am over superannuation payments, and this week a non-payment of superannuation tipped me over the edge – because it now affects my son!

I am embarrassed to admit that I saw red when he communicated that his superannuation membership had been cancelled, apparently because his employer had not paid his super.  “WHAT” I yelled!   He opened a superannuation account last year and had not had any contributions contributed because he started his work life as a subcontractor. 

Posted: 23/03/2017 8:09:09 PM by Julie Ferguson | with 5 comments


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