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Blog ยป May 2017

May 2017

Selling - is it really a dirty word?

As bookkeepers in practice, a lot of our time has been initially spent studying to obtain appropriate qualifications and understand and interpret technical information. We are experts in our field and sought after to help small businesses be more successful.

And that’s great! But one of the biggest roadblocks we have is learning how to tell our prospective clients how we can help, showcasing our value and level of expertise. It’s a tough topic to talk about, especially amongst our peers, and the last thing we want to do to come across as egotistical or arrogant.

As business owners wanting to build and scale our practice, we have to be able to wear more hats – and that’s where learning the skill of selling come into play. I know... I can hear you saying, “But I don’t like being sold to, or making the hard sell!” But selling isn't all about the picture of the 1950s used-car salesman. It’s about two parties exchanging value.

And, as the party providing the product or service, we can chose to pitch in any way we want. The choice is ours.

It’s all about your mindset

Posted: 6/05/2017 6:42:50 PM by Julie Ferguson | with 0 comments


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